Brunswick Corporation to Debut ‘Boating Intelligence’ AI Initiative at CES 2025

Marine technology company Brunswick Corporation will debut its ‘Boating Intelligence’ AI initiative at the 2025 Consumer Electronics Show (CES) in Las Vegas, which opens tomorrow (7 January 2025). Brunswick says Boating Intelligence is a comprehensive initiative to enhance Brunswick’s ACES (Autonomous, Connected, Electrified, and Shared) strategy by incorporating AI capabilities and features into its products to deliver simpler, safer, smarter, and more sustainable boating.

Brunswick is exhibiting at CES, 7-11 January, and will display digital and physical elements from its technology portfolio. This includes a 200-degree virtual boat helm simulator set to introduce Brunswick’s AI-powered co-captain, offering an interactive experience that features assisted navigation, safety monitoring, and autonomous maneuvers.

Brunswick will also unveil its first Fliteboard eFoil simulator, allowing visitors to virtually ride an electric hydrofoil using a handheld controller.

“CES is the largest consumer technology event in the world, providing an ideal platform to showcase the ways in which Brunswick is working to redefine the boating experience and evolve boats from experiential products to smart, trusted partners for both owners and Freedom Boat Club members,” says Dave Foulkes, Brunswick Corporation CEO. “I look forward to sharing the latest evolution of our exciting technologies, products, and initiatives at CES 2025.”

Additional experiences Brunswick is showcasing include:

• The next evolution of autonomous docking – Brunswick will present the latest development version of its autonomous docking system, both virtually in a 200-degree simulator and physically on a 40ft Boston Whaler 405 Conquest. Attendees can watch live object tracking and classification, and interact with the latest, intuitive user interface concepts on a large Simrad multi-function display.
• High power electric boat concept – Brunswick will showcase a high voltage, fully integrated electric propulsion concept demonstrated through a full, cut-away physical system augmented by animation.

Brunswick will also display three of its CES Innovation award-winning products, including the Mercury Marine 600hp V12 outboard motor, Mercury Marine’s full portfolio of Avator electric outboards, and the 1st Mate connected Marine Safety and Security System.

Brunswick will be in the west hall of the Las Vegas Convention Center at exhibit stand 6116.

In October 2024, Brunswick reported its financial results for its third quarter of 2024, posting net sales for the third quarter of $1.27bn, reflecting a 20.1 per cent decrease compared to the same period in 2023.

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