Saxdor looks to increase brand awareness and connect with enthusiasts at boot Düsseldorf
For Mikko Laine, CEO of Saxdor Yachts (pictured above), boot Düsseldorf is a key event for increasing brand awareness and connecting directly with enthusiasts. “This show provides us with a unique opportunity to introduce our brand and products to a large and diverse audience,” he says. “We are excited to showcase the Saxdor 200 Sport to the German market, and we look forward to engaging with attendees who share our passion for stylish, high-performance boats.”
“Our goal is to establish Saxdor Yachts as a leading player in the industry, offering innovative and affordable boats that appeal to a wide range of customers,” adds Laine. “We believe that direct interaction with enthusiasts at events like boot Düsseldorf is essential for building trust and loyalty among our target audience.”
As well as presenting the Saxdor 200 Sport, the company is eager to see the latest trends in boat design and technology. Laine is particularly interested in the integration of smart technologies and sustainable materials in modern boat manufacturing. “We are constantly looking for ways to improve our products and stay ahead of the curve in terms of design, performance, and sustainability,” he says.
“We see boot Düsseldorf as an opportunity not only to showcase our current lineup but also to gather feedback from customers and industry professionals,” Laine continues. “This input is invaluable for guiding our future development and ensuring that we continue to meet the needs and expectations of our customers.”
Sunreef Yachts aims to continue its expansion and attract new clients
Francis Lapp, CEO of Sunreef Yachts (pictured above), sees boot Düsseldorf as an opportunity to continue the company’s expansion and attract new clients. “This show is a key event for us to showcase our latest projects and engage with potential customers from around the world,” he explains. “We are excited to present the Sunreef 80 Power, a stunning luxury catamaran that embodies our commitment to innovation and excellence in design.”
“Our focus at boot Düsseldorf is to connect with clients who appreciate the craftsmanship and luxury of our yachts,” says Lapp. “We aim to build relationships that go beyond a single transaction and create long-term partnerships with our clients. This approach has been instrumental in our success and will continue to drive our growth in the future.”
In addition to showcasing the Sunreef 80 Power, the company is eager to explore new trends in the yachting industry. Lapp is particularly interested in the integration of sustainable materials and technologies in yacht construction. “We believe that sustainability is not only a trend but a necessity in today’s world,” he says. “By incorporating eco-friendly solutions into our yachts, we can offer our clients a more responsible and enjoyable yachting experience.”
“boot Düsseldorf is a platform for us to share our vision for the future of yachting and connect with like-minded individuals who share our passion for innovation and sustainability,” Lapp concludes. “We look forward to a successful show and to welcoming new clients into the Sunreef Yachts family.”
In recent years, outboards have evolved significantly, offering higher horsepower with improved fuel efficiency and advanced systems,” says Erna Rusi, CEO of Saxdor Yachts. Saxdor Yachts is focused on exploring potential partnerships and gathering valuable feedback to enhance their offerings.
“boot offers us a platform to reach an international audience and strengthen our relationships with them, as well as with our dealers and partners. It also offers a valuable space for networking with key players in the marine industry, exchanging ideas, and exploring potential partnerships,” says Erna Rusi, CEO of Saxdor Yachts.
She believes it’s essential to present your fleet there for the upcoming season.
“This event is a key opportunity for us to showcase our latest innovations and developments in technology and customer service to a diverse and influential audience. As one of the world’s largest boat shows, boot is the place to be,” she says.
“For clients, it’s fundamental to see the products up close, step aboard, and feel the quality firsthand. Equally important is the opportunity for direct, face-to-face conversations between buyers and sellers. While technology will continue to shape the industry, it will complement boat shows rather than replace them.
“At boot Düsseldorf, our primary focus is strengthening our brand, engaging directly with our target market, and gathering valuable feedback. Building relationships with both existing and potential customers is key, as is staying informed about industry trends and innovations.
“While closing deals is important, our participation is also driven by the opportunity to connect, learn, and showcase Saxdor as a leader in modern boating.”
Sunreef Yachts believes boot Düsseldorf is a great environment to present its superyacht philosophy
According to founder and CEO of Sunreef Yachts, Francis Lapp, the show provides a complete experience. “The idea is to enjoy all aspects of boot,” he says.
He cites networking, learning, sharing, and discovering as key. “Obviously, we also count on a great environment to present our philosophy of yachting. We are in the superyacht hall, where we will share our own vision of the superyacht experience. We have a different, unique approach to superyachts, and we are excited to share it with the visitors.
“boot gives us a great opportunity to connect with our customers and get a feel of the industry in general. We have plenty of news to share and new models joining the range. Our boot showcase gives us the perfect time and place to connect with our clients and tell them about the new Sunreef superyachts and the new Ultima range.”
Sunreef recently announced it had sold its first ‘emission-free’ sailing catamaran, and prior to that, it opened a sustainable boating hub in China. The main image for this article is from when Sunreef Yachts launched the second 100 Sunreef Power superyacht at its shipyard in Gdansk.
Read all the latest news from boot Düsseldorf.
Tomorrow (Wednesday 22 January 2025), MIN examines commercial strategies, grand reveals and boot Düsseldorf as a key start to the year. Don’t miss exclusive interviews with HP Watermakers, Twisted Marine, Vetus, Smartgyro, and Quick.
the title “The Benefits of Mindfulness in Everyday Life”
In today’s fast-paced world, it can be easy to get caught up in the hustle and bustle of daily life. From juggling work and family responsibilities to managing social obligations and personal well-being, it’s no wonder that many people feel overwhelmed and stressed out. However, incorporating mindfulness into your everyday routine can have a plethora of benefits for your mental, emotional, and physical well-being.
Mindfulness is the practice of being present in the moment and fully aware of your thoughts, feelings, and surroundings without judgment or attachment. By cultivating mindfulness, you can learn to manage stress more effectively, improve your focus and concentration, and enhance your overall sense of well-being.
One of the key benefits of mindfulness is its ability to reduce stress and anxiety. By tuning into the present moment and being mindful of your thoughts and feelings, you can gain a greater sense of control over your emotions and reactions. This can help you navigate challenging situations with a sense of calm and clarity, rather than feeling overwhelmed or reactive.
Additionally, mindfulness has been shown to improve focus and concentration. By practicing mindfulness techniques such as deep breathing or meditation, you can train your mind to stay present and attentive, rather than getting caught up in distractions or multitasking. This can lead to increased productivity, better decision-making, and a greater sense of mental clarity.
Furthermore, mindfulness can help cultivate a greater sense of self-awareness and self-compassion. By tuning into your thoughts and feelings without judgment, you can develop a deeper understanding of yourself and your inner motivations. This can lead to greater self-acceptance and self-compassion, as you learn to treat yourself with kindness and understanding, rather than harsh criticism.
Incorporating mindfulness into your everyday life doesn’t have to be complicated or time-consuming. Simple practices such as taking a few minutes each day to focus on your breath, going for a mindful walk in nature, or practicing gratitude can all help cultivate mindfulness and reap its benefits.
Overall, the benefits of mindfulness in everyday life are numerous and far-reaching. By incorporating mindfulness into your daily routine, you can reduce stress and anxiety, improve focus and concentration, and cultivate greater self-awareness and self-compassion. So why not give it a try and see how mindfulness can enhance your overall well-being? the title: “The Impact of Technology on Mental Health”
In today’s digital age, technology has become an integral part of our daily lives. From smartphones and social media to virtual reality and artificial intelligence, technology has revolutionized the way we communicate, work, and interact with the world around us. However, as technology continues to advance at a rapid pace, there has been growing concern about its impact on mental health.
One of the biggest concerns surrounding technology and mental health is the rise of social media and its potential negative effects on mental well-being. Studies have shown that excessive use of social media can lead to feelings of loneliness, depression, and anxiety. The constant comparison to others and the pressure to present a curated, perfect version of oneself online can take a toll on one’s mental health.
Moreover, the constant connectivity that technology provides can also contribute to feelings of burnout and overwhelm. With emails, messages, and notifications constantly bombarding us, it can be difficult to unplug and take time for self-care. This constant state of being “on” can lead to increased stress and anxiety.
On the other hand, technology has also been used as a tool to help improve mental health. There are now numerous apps and online resources available to help people track their moods, practice mindfulness, and access therapy remotely. Virtual reality has also been used in therapy to treat phobias, PTSD, and other mental health conditions.
It is clear that technology has both positive and negative impacts on mental health. It is important for individuals to be mindful of their technology use and to set boundaries to protect their mental well-being. It is also crucial for policymakers and tech companies to prioritize mental health and design technology in a way that promotes well-being rather than harm.
In conclusion, technology has the power to both help and hinder mental health. It is up to us to use technology mindfully and responsibly to ensure that it has a positive impact on our mental well-being.