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Home»Maritime»Rooster’s Brexit approach unpicked by CEO Luke Morrison
Maritime

Rooster’s Brexit approach unpicked by CEO Luke Morrison

April 14, 2025
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But overall, we’re happy with the decision we’ve made. It was a necessary move at the time, but now we can see the benefits of streamlining our operations and focusing on direct delivery to our European customers,” he adds.

Rooster’s experience highlights the challenges and opportunities that come with navigating the post-Brexit landscape as a business operating within the EU market. As companies continue to adapt to the changing regulations and trade agreements, strategic decisions like opening and closing warehouses in different countries will play a crucial role in determining long-term success.

By staying agile and responsive to market trends, businesses like Rooster can position themselves for growth and sustainability in the face of uncertainty. As the marine industry continues to evolve, companies will need to remain proactive in their approach to international trade to ensure continued success in a rapidly changing global landscape.

Rooster, a leading marine company, is navigating through the challenges of Brexit and tariffs to maintain its strong position in the market. Despite the complexities of these issues, the company’s focus on setting the scene and communicating effectively with customers has helped them retain loyalty.

The company is now working on enhancing its distributor network across Europe, aiming to make product delivery easier and more cost-effective for resellers. With a factory in China that serves as a consolidation hub for Rooster products, the company can offer direct distribution options to customers worldwide.

In light of recent tariff issues, Rooster has taken proactive steps to mitigate the impact on its business. While retail prices may increase, the company is prepared to absorb some of the costs to support its customers. However, founder Steve Morrison is frustrated by the lack of long-term solutions from political leaders to address these challenges.

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Looking ahead, Rooster is cautiously optimistic about the marine market, describing it as “okay.” Morrison emphasizes the need for stability at the government level to drive growth beyond current levels. Despite uncertainties in the market, Rooster continues to expand its global presence, with a focus on targeting the right dealers and distributors in key regions.

While Europe presents some challenges, Rooster sees opportunities for growth in Australasia, Eastern Europe, and the Middle East. Recent partnerships with distributors in Turkey demonstrate the company’s potential for expansion in new markets.

In conclusion, Rooster’s strategic approach to navigating Brexit, tariffs, and market challenges positions the company for continued success. By focusing on customer communication, distributor networks, and global expansion, Rooster remains a strong player in the marine industry. the title “The Power of Positive Thinking: How Optimism Can Improve Your Life”

Positive thinking is a powerful tool that has the potential to transform your life in profound ways. When you focus on the good in every situation and approach challenges with a positive mindset, you open yourself up to a world of possibilities and opportunities. The power of positive thinking lies in its ability to shape your reality and create a more fulfilling and satisfying life.

One of the key benefits of positive thinking is its impact on your mental and emotional well-being. When you choose to focus on the positive aspects of a situation rather than dwelling on the negative, you cultivate a sense of gratitude and contentment that can help alleviate stress and anxiety. Studies have shown that optimistic individuals are more resilient in the face of adversity and have a greater sense of overall well-being.

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In addition to improving your mental health, positive thinking can also have a positive impact on your physical health. Research has shown that individuals who have a positive outlook on life tend to have lower levels of stress hormones and a stronger immune system. By maintaining a positive mindset, you can boost your physical health and reduce your risk of developing chronic illnesses.

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So how can you cultivate a more positive mindset in your daily life? One simple way is to practice gratitude. Take a few moments each day to reflect on the things you are grateful for and focus on the positive aspects of your life. Additionally, surround yourself with positive influences and avoid negative people or situations that bring you down.

By embracing the power of positive thinking, you can transform your life in ways you never thought possible. By choosing to focus on the good in every situation and approach challenges with optimism, you can create a more fulfilling and satisfying life for yourself and those around you. So go ahead, embrace positivity and watch as your life begins to flourish in ways you never imagined.

Approach Brexit CEO Luke Morrison Roosters unpicked
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